Broadway has always been a high-risk, high-reward kind of business — but with costs to mount a productionhigher than ever, producers are leaning into new strategies to try to recoup investments. Now, as Broadway wraps its highest-grossing season on record, the hottest tickets to celebrity-studded shows are going for upwards of $800.

On today’s Big Take podcast, we speak with two Tony Award-winning producers, Daryl Roth and Lucas Katler, about what it takes to succeed these days in show business, and we hear from Bloomberg Pursuits’ Chris Rovzar about what Broadway’s new economic reality means for tourism, for art and for what audiences pay at the box office.

Broadway has always been a high-risk, high-reward kind of business &mdash; but with costs to mount a production higher than ever, producers are leaning into new strategies to try to recoup investments. Now, as Broadway wraps its highest-grossing season on record, the hottest tickets to celebrity-studded shows are going for upwards of $800.
On today&rsquo;s Big Take podcast, we speak with two Tony Award-winning producers, Daryl Roth and Lucas Katler, about what it takes to succeed these days in show business, and we hear from Bloomberg Pursuits&rsquo; Chris Rovzar about what Broadway&rsquo;s new economic reality means for tourism, for art and for what audiences pay at the box office.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

The New Economics of Broadway

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